Business Cards

Copyright 2005 by Mark Meyers http://www.BusinessCardsCenter.info So you have a great business opportunity to share... But your business cards don't seem to have the pull you expected... Do you know the three (yes only three) things that you need to put on your cards to make them pull in more prospects and help convert more of them to paying members? Here is the thing with business opportunity business cards: You likely don't want to give away too much information about the opportunity on your card! Yeah! I know this kinda flies in the face of everything you've heard about business cards design, but bear with me a bit... You see, if you put too much information then your prospects won't have to get in touch with you. They can just check out the sizzle call, or go to the website. So keep it simple and make it so people have to contact you to get more information. The first thing you absolutely must have on your business opportunity business card is ... Your picture! Think about it! When promoting a business opportunity you are trying to build relationships with future clients and partners. Without your picture on your card, it just sits buried in the pile with the rest and they likely won't even remember you or your card. Next you've gotta have the best way to contact You (at the best time if necessary). You can go with a few options here if you like, things like day #, night #, cell #, etc... Just don't fill your card with it. Finally (and this is the most important piece) you need to have a statement that appeals to the situation that your prospect is in. You gotta hit their hot buttons! You want them to read your card and say "Yeah! that is exactly how I feel right now". So if you are targeting entry-level clerks or cashiers you might want to put something about long-hours, being tired, and stuff like that. For a great example of this check out "Super Prospecting With Your Business Cards" on my blog. Now to be ready for all of your potential prospects hot buttons, you'll probably need a few versions of your business cards with you. Grab the "tired" card for the entry-level folks, the "residual income" card for the entreprenuer's that you talk with and so on. Okay that's it! Design your business cards with these three things and you'll be leaps-and-bounds ahead of most other business opportunity marketers.